Men's Styling Products: What Each Type Does and When to Use It

The men's grooming aisle has expanded significantly. Products that did not exist 20 years ago now sit beside traditional pomades and gels, often with confusing labeling. Here is a clear breakdown of what each major category actually does, what the finished result looks like, and when each type is the right choice.

Clay

Clay provides medium to strong hold with a matte finish. It adds texture and separation to the hair, making it look thicker and more defined without shine. It is workable, you can restyle during the day by running your hands through. Best for: textured crops, modern cuts with natural-looking texture, men who want hold without the high-shine look. Apply to damp or dry hair; a small amount goes a long way.

Pomade (Water-Based)

Water-based pomade provides medium hold with a mid to high shine finish. It washes out easily with water, makes hair workable throughout the day, and is the most versatile modern pomade option. Best for: classic side-parts, quiffs, slick looks. Not ideal for men who want a matte finish or strong hold without reworkability.

Pomade (Oil-Based)

Oil-based pomade provides high hold and very high shine. The classic look is the slick-back or the 1950s-era polished style. It does not wash out easily, typically requires a clarifying shampoo or a full washing cycle to fully remove. Best for: men who want the old-school shine and hold. Not suitable for daily use given the difficulty of washing out and the weight it adds to hair.

Wax

Wax provides light to medium hold with a natural, matte to low-shine finish. It is lighter than clay and pomade, good for fine hair that needs light control without heavy product weight. Best for: men with fine or thin hair who want light definition, or men who want a natural-looking hold without much visible product effect.

Gel

Gel provides strong hold, typically high shine when wet-applied, and dries to a firm hold that does not restyle easily once set. Best for: defined, structured looks, curly hair definition, very wet or slicked looks. Not ideal for men who restyle during the day or want a natural finish.

Cream

Styling cream provides light hold with a natural finish and adds moisture to the hair. It is the lightest styling product and works more as a light definer and frizz reducer than a true hold product. Best for: wavy or lightly curly hair that needs light definition and moisture, or as a base layer under a heavier product.

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Frequently Asked Questions

What is the difference between matte and shine products and which is more modern?

The difference is in how the product affects the light reflection from the hair surface. Matte products: contain ingredients that scatter light rather than reflect it, producing a flat, natural finish. The hair looks as if little or no product is in it. Shine products: contain ingredients (silicones, oils, water-based polymers) that reflect light, producing a visible sheen or gloss. The more product and the higher the shine formulation, the more the hair looks "done" or polished. Which is more modern: for the most popular current men's cut styles (textured crops, mid fades, natural-looking top sections), matte or low-shine finishes are more aligned with current aesthetics. The high-shine, heavy-pomade look reads more retro or formal in most modern contexts. This is a general trend, not a universal rule, specific styles (the slick-back, the classic side part, the old-school pompadour) are intentionally high-shine and that finish is appropriate for them. When to choose each: matte for everyday, casual wear, modern textured cuts, and men who want a natural-looking result. Shine for specific occasions, classic styles that call for it, or men who specifically prefer the polished look. The practical note: many products are described as "medium shine" or "natural shine," which means there is light reflectivity but not the high-gloss look of traditional pomades. These sit in between and are appropriate for a wider range of contexts than either extreme.

How much product should you use for a haircut?

The consistent answer from barbers: less than you think. Most men who are unhappy with how a product looks applied too much. The "too much product" signs: hair looks heavy, greasy, or overdone. The product is visible as a coating rather than an invisible hold. The hair clumps together rather than having natural separation. How to calibrate the right amount: start with a pea-sized amount (approximately 0.5cm diameter) for short hair. This is smaller than most men's initial instinct. Work it between both palms until it is evenly distributed across both hands and there is no visible product clumping. Run the hands through the hair from the roots and build from there. If the hair still needs more hold or texture after this, add a pea-sized second application and repeat. The amount to use scales with hair length: short fades and crops take 0.5 to 1 pea-size amount. Medium-length hair takes 1 to 2 pea-size amounts depending on thickness. Longer hair takes proportionally more, but "more" still does not mean using the amount that makes the hair visibly product-coated. The primary guidance: it is always easier to add more product than to remove it. Start with less, assess, and add if needed rather than starting with a large amount and trying to reduce it. Application technique matters as much as amount: warming the product between the hands before applying distributes it more evenly and prevents spots of concentrated product.

What is the right product for men who want their hair to stay in place all day without touching it?

The requirement, all-day hold, no reworking, maximum staying power, points toward gel or a strong-hold pomade rather than the more workable products like clay or cream. The specific options: strong-hold gel: sets firmly when it dries and resists disruption from touch or movement. The trade-off is the high-shine finish and the stiff feel when dried. This is the right call if staying power is the absolute priority and the style is appropriate for a gel finish. Strong-hold pomade (water-based): brands like Layrite Heavy or American Crew Forming Cream provide strong hold with some reworkability. Less firm than gel when set but significantly more holding power than clay or cream. The finish is medium to high shine. High-hold matte products: some clay and fiber formulations provide strong hold with a matte finish. These work well for men who need hold but want the natural-looking finish. Brands like Reuzel Matte Clay or Uppercut Matte provide hold comparable to many pomades while keeping the matte appearance. Environmental factors: no product is fully humidity-proof or sweat-proof. In high-humidity climates or for men who are physically active, even strong-hold products soften over the course of a day. An anti-humidity spray applied over the product helps significantly in humid conditions. The practical recommendation for maximum hold: apply product to towel-dried (not soaking wet) hair, use a blow dryer to set the style while the product is still workable, then let it cool before leaving the house. The combination of product and heat-setting produces significantly more lasting hold than applying product to either very wet or completely dry hair alone.

Related Reading From CADMEN Barber Academy

• Beard Grooming Products Explained: What Each Type Does and When to Use It
• Cutting Curly Hair at the Barbershop: Hair Types and Techniques
• Men's Hair Products: A Barber's Guide to Clay, Pomade, and Paste
• Pomade vs Clay vs Wax: Which Hair Product Should Men Use?
• Men's Hair Texture: What It Is and Why It Matters for Styling
• Cutting Different Hair Types: What Changes at the Barber Chair