Barber Tips & Tricks
Follow us for the latest barber techniques and tips
Barber Tips & Tricks
Follow us for the latest barber techniques and tips
Top 7 Reasons Why Your Clients
Aren't Returning
Stay Ahead in the Barbering Game: Nurturing
Lifelong Clientele
You might have come across the saying “give a client a good cut at a reasonable price, and they'll be yours for life.” Unfortunately in reality this is not always the case. That’s where we come in! Check out some of the reasons why your clients may not be returning, whether they were long-term customers or a first-time appointment, below.
Top 7 Reasons Why Your Clients
Aren't Returning
Stay Ahead in the Barbering Game: Nurturing
Lifelong Clientele
You might have come across the saying “give a client a good cut at a reasonable price, and they'll be yours for life.” Unfortunately in reality this is not always the case. That’s where we come in! Check out some of the reasons why your clients may not be returning, whether they were long-term customers or a first-time appointment, below.
Career in Mobile Barbering: Key
Things You Need to Know about
While most barbers work in physical barbershops or hair salons, there are a growing number of barbers who work on-call. What does it mean to be a mobile barber? What are their primary responsibilities? Where to find them? In this blog, we will explain some key terms you should know about mobile barbering and how you can start a new career in it.
Career in Mobile Barbering: Key
Things You Need to Know about
While most barbers work in physical barbershops or hair salons, there are a growing number of barbers who work on-call. What does it mean to be a mobile barber? What are their primary responsibilities? Where to find them? In this blog, we will explain some key terms you should know about mobile barbering and how you can start a new career in it.
Top 4 Ways for Barbers to
Promote Themselves
Marketing is key. Knowing how to market yourself as a barber can be the difference between having 5 to 20 clients a day. If you are interested in boosting the number of your customers and furthering your advertising skills, read the list below with four ways to promote yourself as a barber.
Top 4 Ways for Barbers to
Promote Themselves
Marketing is key. Knowing how to market yourself as a barber can be the difference between having 5 to 20 clients a day. If you are interested in boosting the number of your customers and furthering your advertising skills, read the list below with four ways to promote yourself as a barber.
5 Tips for Social Media Content
Creating as a Barber
It is next to impossible to find someone who is not on social media today. More than just a tool for connection, social media is key helping barbers market themselves and promote their names and skills. If you want to up your barber game quickly, here are five tips on how to promote content online that you don't want to miss out on.
5 Tips for Social Media Content
Creating as a Barber
It is next to impossible to find someone who is not on social media today. More than just a tool for connection, social media is key helping barbers market themselves and promote their names and skills. If you want to up your barber game quickly, here are five tips on how to promote content online that you don't want to miss out on.
5 Best Haircuts for Men with
Early Hair Thinning
Losing your hair is never a good feeling, most men tend to feel self-conscious about it. Some men decide to completely shave off their heads or constantly wear a hat. One of the most common insecurities men face is hair thinning; for some men, it starts as early as in their 20s. The loss of confidence really starts to affect the way men do their hair and the types of hair cuts they get. Men start to worry about how they will be perceived by friends, family, and colleagues. Hair thinning should not be the cause of self distraughtness, and it should not limit men to have to continuously cover their heads. CADMEN Barbershop has compiled a list of the top 5 best haircuts for men experiencing early hair loss.
How to Build a Barbershop Referral Program That Actually Gets Used
How to Build a Barbershop Referral Program That Actually Gets Used
Most barbershop owners who try referral programs report the same outcome: clients nod and say they will mention the shop to friends, and almost nothing happens. The reason is usually one of two things: the ask was vague ("let us know if you know anyone"), or the incentive was not motivating enough relative to the effort required. A referral program that produces consistent new clients requires a specific ask, a meaningful incentive, and a system that tracks who sent whom.
The Ask
The most effective referral ask happens at the end of a service, from the barber directly, while the client is looking at a result they are happy with. "If you have a friend who needs a barber, send them my way. I'll give you $X off your next cut when they come in." This is specific (a friend who needs a barber), immediate (at the moment of highest satisfaction), personal (from the barber, not a poster on the wall), and incentivized with a concrete benefit.
Compare this to: "We have a referral program, here is a flyer." The flyer is not a conversation. It does not happen at the moment of satisfaction. It does not involve the barber personally. It will sit in the pocket until it falls out.
The Incentive
Common incentive structures: $10 to $20 off the referrer's next cut when the referred client comes in. A free service add-on (beard trim, line-up) for the referrer. A discount for both the referrer and the new client on their first meeting. The incentive needs to be worth mentioning to a friend; a 5% discount on a $45 haircut ($2.25) is not worth the social energy of a recommendation. A free service or $15 to $20 credit is worth the mention.
The Tracking System
Referral programs that rely on memory fail. The barber forgets who sent whom; the client forgets they made a referral; no credit is applied; the program loses credibility. Simple tracking: when a new client books, ask "How did you hear about us?" and record the answer in the booking system. When a referred client comes in, apply the credit to the referrer at the next visit. Text or email the referrer when their credit is applied: "Your friend just came in. Your $15 credit is on your account for the next visit." That notification reinforces the behavior and reminds the referrer that the program is real.
Frequently Asked Questions
What is a good referral incentive for a barbershop?
The incentive should feel worth the social effort of a genuine recommendation. In practice: $10 to $20 off the referrer's next service (or a free add-on of equivalent value) is the standard range that produces consistent uptake in most barbershops. Lower incentives are often not mentioned to friends. Higher incentives (above $25) can be offered for premium shops or for clients who consistently refer, as a loyalty reward. The incentive for the new client being referred can also include a first-visit discount, which makes the referral easier for the referring client to extend ("tell them I sent you, they get $10 off their first cut").
5 Best Haircuts for Men with
Early Hair Thinning
Losing your hair is never a good feeling, most men tend to feel self-conscious about it. Some men decide to completely shave off their heads or constantly wear a hat. One of the most common insecurities men face is hair thinning; for some men, it starts as early as in their 20s. The loss of confidence really starts to affect the way men do their hair and the types of hair cuts they get. Men start to worry about how they will be perceived by friends, family, and colleagues. Hair thinning should not be the cause of self distraughtness, and it should not limit men to have to continuously cover their heads. CADMEN Barbershop has compiled a list of the top 5 best haircuts for men experiencing early hair loss.
For any request, please contact us at info@cadmen.ca