Barber Tips & Tricks
Follow us for the latest barber techniques and tips
Barber Tips & Tricks
Follow us for the latest barber techniques and tips
Top 7 Reasons Why Your Clients
Aren't Returning
Stay Ahead in the Barbering Game: Nurturing
Lifelong Clientele
You might have come across the saying “give a client a good cut at a reasonable price, and they'll be yours for life.” Unfortunately in reality this is not always the case. That’s where we come in! Check out some of the reasons why your clients may not be returning, whether they were long-term customers or a first-time appointment, below.
Top 7 Reasons Why Your Clients
Aren't Returning
Stay Ahead in the Barbering Game: Nurturing
Lifelong Clientele
You might have come across the saying “give a client a good cut at a reasonable price, and they'll be yours for life.” Unfortunately in reality this is not always the case. That’s where we come in! Check out some of the reasons why your clients may not be returning, whether they were long-term customers or a first-time appointment, below.
Career in Mobile Barbering: Key
Things You Need to Know about
While most barbers work in physical barbershops or hair salons, there are a growing number of barbers who work on-call. What does it mean to be a mobile barber? What are their primary responsibilities? Where to find them? In this blog, we will explain some key terms you should know about mobile barbering and how you can start a new career in it.
Career in Mobile Barbering: Key
Things You Need to Know about
While most barbers work in physical barbershops or hair salons, there are a growing number of barbers who work on-call. What does it mean to be a mobile barber? What are their primary responsibilities? Where to find them? In this blog, we will explain some key terms you should know about mobile barbering and how you can start a new career in it.
Top 4 Ways for Barbers to
Promote Themselves
Marketing is key. Knowing how to market yourself as a barber can be the difference between having 5 to 20 clients a day. If you are interested in boosting the number of your customers and furthering your advertising skills, read the list below with four ways to promote yourself as a barber.
Top 4 Ways for Barbers to
Promote Themselves
Marketing is key. Knowing how to market yourself as a barber can be the difference between having 5 to 20 clients a day. If you are interested in boosting the number of your customers and furthering your advertising skills, read the list below with four ways to promote yourself as a barber.
5 Tips for Social Media Content
Creating as a Barber
It is next to impossible to find someone who is not on social media today. More than just a tool for connection, social media is key helping barbers market themselves and promote their names and skills. If you want to up your barber game quickly, here are five tips on how to promote content online that you don't want to miss out on.
5 Tips for Social Media Content
Creating as a Barber
It is next to impossible to find someone who is not on social media today. More than just a tool for connection, social media is key helping barbers market themselves and promote their names and skills. If you want to up your barber game quickly, here are five tips on how to promote content online that you don't want to miss out on.
5 Best Haircuts for Men with
Early Hair Thinning
Losing your hair is never a good feeling, most men tend to feel self-conscious about it. Some men decide to completely shave off their heads or constantly wear a hat. One of the most common insecurities men face is hair thinning; for some men, it starts as early as in their 20s. The loss of confidence really starts to affect the way men do their hair and the types of hair cuts they get. Men start to worry about how they will be perceived by friends, family, and colleagues. Hair thinning should not be the cause of self distraughtness, and it should not limit men to have to continuously cover their heads. CADMEN Barbershop has compiled a list of the top 5 best haircuts for men experiencing early hair loss.
How to Name Your Barbershop: What Makes a Name Work for Business and What Gets You in Trouble
How to Name Your Barbershop: What Makes a Name Work for Business and What Gets You in Trouble
The name of your barbershop is a business decision, not just a creative one. A name that is hard to spell, already in use in your city, or too generic to distinguish you in search results costs you clients before you open. Getting the name right early prevents the expense of rebranding after you have built recognition under a name that creates problems.
What Makes a Good Barbershop Name
Memorable and distinct. A client who cannot remember your shop's name cannot refer you to anyone. Names that are too generic (City Barbershop, Classic Cuts, The Barber Shop) blend into search results and are difficult to trademark. Names with a distinct word, your personal name, or a specific concept are more searchable and more referrable.
Easy to spell when heard verbally. A client who hears your shop's name on the phone should be able to find you by typing it. Names with unusual spellings (replacing letters with numbers, stylized spelling) fail this test. The client who cannot find you on Google does not book; they move on to the shop they can find.
Works in search. Test the name by searching it in Google Maps and Google before committing. A name that returns your city's existing barbershop results on page one tells you you will have difficulty ranking. A name that returns few or no barbershop results is a cleaner opportunity.
Protectable. A name you can trademark protects you from competitors using similar names in your market and has real value if you ever franchise or sell. Names that are purely generic (words like "barber," "trim," "clean cut") are difficult to trademark because they describe the category.
What to Check Before Committing
- NUANS (Newly Upgraded Automated Name Search) search for corporate name conflicts in your province. Available through provincial government portals or through a lawyer.
- CIPO trademark database search (cipo.ic.gc.ca) for registered or pending trademarks on the name or similar names in the personal services category.
- Google Maps search for the same or similar name in your city and within 50km.
- Domain availability (.ca and .com) and social media handle availability on Instagram at minimum.
Frequently Asked Questions
Should I name a barbershop after myself?
Using your own name creates a personal brand that is inherently unique and protectable. It also ties the business identity directly to you, which matters if your plan is to eventually sell. A shop named after you is harder to sell without the buyer also buying "you." If your exit plan includes a sale without personal ongoing involvement, a brand name independent of your personal name gives the buyer something they can operate without you. If your plan is to grow a personal brand around your reputation, your name is the right choice.
5 Best Haircuts for Men with
Early Hair Thinning
Losing your hair is never a good feeling, most men tend to feel self-conscious about it. Some men decide to completely shave off their heads or constantly wear a hat. One of the most common insecurities men face is hair thinning; for some men, it starts as early as in their 20s. The loss of confidence really starts to affect the way men do their hair and the types of hair cuts they get. Men start to worry about how they will be perceived by friends, family, and colleagues. Hair thinning should not be the cause of self distraughtness, and it should not limit men to have to continuously cover their heads. CADMEN Barbershop has compiled a list of the top 5 best haircuts for men experiencing early hair loss.
For any request, please contact us at info@cadmen.ca