Skincare at the Barbershop: What Men Should Know

Barbershops have offered skin-adjacent services for as long as they have offered haircuts. The traditional straight-razor shave involves pre-shave preparation that addresses the skin directly, hot towels to open pores, pre-shave oil to soften the beard, and post-shave products to close pores and reduce inflammation. Modern full-service barbershops often extend this to facial services, scalp treatments, and more. Here is what is available and what it actually does.

Hot Towel Treatment

A hot towel applied to the face softens the beard and opens the pores, preparing the skin for a close shave or a facial treatment. The heat relaxes the skin and the facial muscles, making the subsequent service more comfortable and more effective. Hot towels are a standard component of straight-razor shave services and are increasingly available as a standalone add-on for clients who want the relaxation and skin benefit without the full shave.

Straight-Razor Shaving

A straight-razor shave at the barbershop produces a closer shave than most men achieve at home. The multi-pass technique (with the grain first, across the grain second, and optionally against the grain on stubborn areas) combined with a skilled hand produces a result that electric razors and cartridge razors cannot replicate. The process also includes hot towel preparation, pre-shave oil, a quality shaving lather, and a post-shave product to close the pores and soothe the skin. Men with sensitive skin who find home shaving irritating often discover that a proper straight-razor shave with professional technique is significantly less irritating, because the technique optimizes for minimal passes and correct blade angle.

Scalp Treatments

Full-service barbershops offer scalp massages and scalp treatments that address dryness, flaking, or scalp tension. These are distinct from dandruff treatment (which requires addressing the underlying cause) but provide meaningful short-term benefit for clients with dry or flaky scalps.

CADMEN Training

Shaving technique and skincare services are covered in CADMEN's beard class. academy.cadmen.ca/in-person-training.

Frequently Asked Questions

What skincare services do barbershops offer?

The range varies significantly by barbershop. Traditional barbershops typically offer: straight-razor shave (full hot towel preparation, pre-shave oil, skilled multi-pass shave, post-shave treatment), beard trim and shape, hot towel add-on. Full-service or premium barbershops may also offer: facial treatments (ranging from basic cleansing masks to more involved treatment facials), scalp massages and treatments, eyebrow shaping, ear and nose hair removal, and in some cases microneedling or other advanced skincare in jurisdictions where barbers are licensed for these services. The trend toward men's grooming expansion means that many barbershops in urban markets now offer a broader skincare menu than a haircut-focused shop would have offered 10 to 15 years ago. The barbershop is positioned well for men's skincare because it is an environment men are already comfortable in and a visit they already make regularly, adding skincare services to a haircut appointment is a natural extension. If skincare services are a priority, look for barbershops that specifically market these offerings or have dedicated skincare practitioners on staff alongside barbers.

What is a hot towel shave at a barbershop?

A hot towel shave at a barbershop is a full-service shaving experience that typically proceeds in this sequence: the barber wraps a hot, damp towel around the lower face and jaw area for 1 to 3 minutes. The heat softens the beard hair and opens the pores, making the skin more receptive to the shave. A pre-shave oil is applied to the softened skin. This creates a light, protective layer on the skin that helps the razor glide more smoothly and reduces friction. The barber applies a warm, rich shaving lather (often with a brush) over the beard area. The straight razor is used with the grain of beard growth first (typically downward on the cheeks and neck) for the primary pass. This removes the bulk of the beard length without going against the grain. A second pass may be done across the grain for closer result. The post-shave routine typically includes a cool or cold towel (to close the pores), followed by an aftershave lotion or balm (to soothe the skin and reduce potential inflammation). The full service takes 30 to 45 minutes. The result is a consistently closer and less irritating shave than most men achieve at home, partly due to the preparation steps and partly due to the technique used with a properly stropped straight razor. The hot towel shave is both a grooming service and an experience, the combination of heat, skilled touch, and structured routine is relaxing in a way that a home shave cannot replicate.

How often should men get a facial?

For men who are using barbershop facial services as part of a skincare routine: every 4 to 6 weeks is the standard recommendation for most skin types. This interval aligns with the natural skin cell turnover cycle (approximately 28 days) and with the typical haircut appointment frequency, making it practical to combine the two. Men with specific skin concerns, persistent acne, significant buildup, or oily skin, may benefit from more frequent treatments at 3 to 4 week intervals, particularly at the start of a skincare routine before the skin normalizes. Men with sensitive or dry skin may find 6 to 8 week intervals appropriate, as more frequent treatments can disrupt the skin's natural barrier function if the skin is already compromised. For men who have never had a professional facial: starting with a single treatment to assess how the skin responds is the most practical approach. The skin's response to a first facial varies, some men see immediate improvement, others experience a brief purging phase where underlying congestion surfaces before clearing. The barber or skincare practitioner at the shop can advise on appropriate frequency based on a direct assessment of the skin type and concerns.

Related Reading From CADMEN Barber Academy

• Aftershave and Skincare for Men: What Barbers Recommend
• What to Do With Your Skin After a Haircut: Barber Recommendations
• Men's Skincare Basics: What to Do After Every Barbershop Visit
• Pomade vs. Clay: Which Hair Product Should Men Use?
• Men's Pomade Guide: Water-Based vs Oil-Based
• Hair Loss and Barbershop Services: What Men Should Know
• Barbering Topics Index: Every Guide by Subject