Barber Tips & Tricks
Follow us for the latest barber techniques and tips
Barber Tips & Tricks
Follow us for the latest barber techniques and tips
Top 7 Reasons Why Your Clients
Aren't Returning
Stay Ahead in the Barbering Game: Nurturing
Lifelong Clientele
You might have come across the saying “give a client a good cut at a reasonable price, and they'll be yours for life.” Unfortunately in reality this is not always the case. That’s where we come in! Check out some of the reasons why your clients may not be returning, whether they were long-term customers or a first-time appointment, below.
Top 7 Reasons Why Your Clients
Aren't Returning
Stay Ahead in the Barbering Game: Nurturing
Lifelong Clientele
You might have come across the saying “give a client a good cut at a reasonable price, and they'll be yours for life.” Unfortunately in reality this is not always the case. That’s where we come in! Check out some of the reasons why your clients may not be returning, whether they were long-term customers or a first-time appointment, below.
Career in Mobile Barbering: Key
Things You Need to Know about
While most barbers work in physical barbershops or hair salons, there are a growing number of barbers who work on-call. What does it mean to be a mobile barber? What are their primary responsibilities? Where to find them? In this blog, we will explain some key terms you should know about mobile barbering and how you can start a new career in it.
Career in Mobile Barbering: Key
Things You Need to Know about
While most barbers work in physical barbershops or hair salons, there are a growing number of barbers who work on-call. What does it mean to be a mobile barber? What are their primary responsibilities? Where to find them? In this blog, we will explain some key terms you should know about mobile barbering and how you can start a new career in it.
Top 4 Ways for Barbers to
Promote Themselves
Marketing is key. Knowing how to market yourself as a barber can be the difference between having 5 to 20 clients a day. If you are interested in boosting the number of your customers and furthering your advertising skills, read the list below with four ways to promote yourself as a barber.
Top 4 Ways for Barbers to
Promote Themselves
Marketing is key. Knowing how to market yourself as a barber can be the difference between having 5 to 20 clients a day. If you are interested in boosting the number of your customers and furthering your advertising skills, read the list below with four ways to promote yourself as a barber.
5 Tips for Social Media Content
Creating as a Barber
It is next to impossible to find someone who is not on social media today. More than just a tool for connection, social media is key helping barbers market themselves and promote their names and skills. If you want to up your barber game quickly, here are five tips on how to promote content online that you don't want to miss out on.
5 Tips for Social Media Content
Creating as a Barber
It is next to impossible to find someone who is not on social media today. More than just a tool for connection, social media is key helping barbers market themselves and promote their names and skills. If you want to up your barber game quickly, here are five tips on how to promote content online that you don't want to miss out on.
5 Best Haircuts for Men with
Early Hair Thinning
Losing your hair is never a good feeling, most men tend to feel self-conscious about it. Some men decide to completely shave off their heads or constantly wear a hat. One of the most common insecurities men face is hair thinning; for some men, it starts as early as in their 20s. The loss of confidence really starts to affect the way men do their hair and the types of hair cuts they get. Men start to worry about how they will be perceived by friends, family, and colleagues. Hair thinning should not be the cause of self distraughtness, and it should not limit men to have to continuously cover their heads. CADMEN Barbershop has compiled a list of the top 5 best haircuts for men experiencing early hair loss.
Barbershop Google Reviews: How to Get More Reviews and What to Do With Them
Barbershop Google Reviews: How to Get More Reviews and What to Do With Them
Google reviews are the primary factor a new client evaluates when choosing between barbershops they found through a local search. A shop with 4.7 stars and 200 reviews is an easier first-booking decision than a shop with 4.2 stars and 30 reviews, even if the actual haircut quality is comparable. The review count and rating are a proxy for social proof that prospective clients use to reduce the risk of a bad first experience. Managing and growing your Google review presence is direct new-client acquisition work.
How Reviews Affect Local Search Visibility
Google's local search ranking algorithm uses review quantity, review recency, and review rating as significant signals for local business ranking. A barbershop that receives regular new reviews (several per month) ranks higher in local search for relevant queries than one with the same total reviews spread over 5 years with no recent additions. Review velocity matters, not just total count. The shop that consistently generates new reviews is signaling to Google that it is an active, well-regarded local business.
The Most Effective Way to Get More Reviews
Ask, directly and personally, at the point of maximum satisfaction. The end of a successful haircut is when the client is most likely to take 2 minutes to leave a review. The specific ask: "Would you mind leaving us a Google review? It makes a real difference for us." Said by the barber, not from a poster on the wall or a QR code on the counter, this request converts at 20 to 40% in most barbershop contexts.
Automated follow-up: a text message sent 2 to 4 hours after the appointment with a direct link to the Google review page is the highest-volume method. The link goes directly to the review submission form, not the Google Maps page. Reducing friction (one tap to reach the review form) significantly increases the conversion rate from the automated follow-up. This is a standard feature in most barbershop booking and CRM systems including GoHighLevel, Booksy, and Square.
Responding to Reviews
Positive reviews
Respond to every positive review with a specific, non-generic acknowledgment. "Thanks so much!" is less effective than "Great to see you again, appreciate you taking the time to share that." Specific responses signal to prospective clients reading the reviews that the shop is attentive and appreciates its clients. Generic copy-paste responses read as automated and reduce the impact.
Negative reviews
Respond to every negative review. The response is not for the reviewer; it is for the prospective client who will read the exchange. A professional, non-defensive response that acknowledges the concern and offers a path to resolution ("We're sorry your experience fell short of what we aim for. Please contact us directly at [email] so we can make it right") demonstrates maturity and professionalism to every future reader. A defensive or dismissive response to a negative review drives away far more prospective clients than the original 1-star review does.
Do not argue the facts of a negative review in the response. Even when the review is factually inaccurate, a public argument reads poorly to neutral observers. Address it privately; offer a direct resolution path. The response should be 2 to 4 sentences, not a paragraph.
Frequently Asked Questions
How many Google reviews should a barbershop have?
There is no specific target that unlocks a threshold; more reviews with a strong average rating is always better than fewer. Practically: a shop with fewer than 50 reviews is considered new and unproven by most prospective clients. A shop with 100 to 200 reviews at 4.5+ is credible for most local searches. A shop with 500+ reviews at 4.7+ is considered an established, trusted local business that reduces decision risk for new clients significantly. The relevant metric is whether your review count and rating compares favorably to the other shops visible in the same local search results.
Can you get in trouble for asking clients to leave reviews?
Asking clients to leave honest reviews is not a violation of Google's policies. What violates policy: offering incentives (discounts, free services) in exchange for positive reviews, review gating (only sending the review request to clients you know had a positive experience and hiding the negative ones), and fake or purchased reviews. The direct personal ask ("would you mind leaving us a review?") without any incentive attached is fully compliant and is the most effective legitimate review generation method.
What should a barbershop do about fake negative reviews?
If you have evidence that a review is from someone who was never a client, you can flag the review for removal through Google My Business. Google's removal criteria are narrow; reviews that are factually false or clearly fraudulent can be removed, but Google does not remove negative reviews simply because the business disputes the account. The most reliable approach: continue building positive review velocity. A shop with 200 reviews at 4.8 stars absorbs a fraudulent 1-star review without significant visible damage; a shop with 20 reviews at 4.5 does not.
Related Reading From CADMEN Barber Academy
- How to Get More Google Reviews for Your Barbershop and Why They Drive New Clients
- Barbershop Google Reviews Strategy: Getting 5 Stars Without Begging
- The 7 Best Ways To Get Good Reviews From Clients
- How to Get More Google Reviews for Your Barbershop
- Barbershop Google Business Profile: How to Set It Up and Why It Drives Walk-ins
- How to Optimize Your Barbershop Google Business Profile
5 Best Haircuts for Men with
Early Hair Thinning
Losing your hair is never a good feeling, most men tend to feel self-conscious about it. Some men decide to completely shave off their heads or constantly wear a hat. One of the most common insecurities men face is hair thinning; for some men, it starts as early as in their 20s. The loss of confidence really starts to affect the way men do their hair and the types of hair cuts they get. Men start to worry about how they will be perceived by friends, family, and colleagues. Hair thinning should not be the cause of self distraughtness, and it should not limit men to have to continuously cover their heads. CADMEN Barbershop has compiled a list of the top 5 best haircuts for men experiencing early hair loss.
For any request, please contact us at info@cadmen.ca