Barber Tips & Tricks
Follow us for the latest barber techniques and tips
Barber Tips & Tricks
Follow us for the latest barber techniques and tips
Top 7 Reasons Why Your Clients
Aren't Returning
Stay Ahead in the Barbering Game: Nurturing
Lifelong Clientele
You might have come across the saying “give a client a good cut at a reasonable price, and they'll be yours for life.” Unfortunately in reality this is not always the case. That’s where we come in! Check out some of the reasons why your clients may not be returning, whether they were long-term customers or a first-time appointment, below.
Top 7 Reasons Why Your Clients
Aren't Returning
Stay Ahead in the Barbering Game: Nurturing
Lifelong Clientele
You might have come across the saying “give a client a good cut at a reasonable price, and they'll be yours for life.” Unfortunately in reality this is not always the case. That’s where we come in! Check out some of the reasons why your clients may not be returning, whether they were long-term customers or a first-time appointment, below.
Career in Mobile Barbering: Key
Things You Need to Know about
While most barbers work in physical barbershops or hair salons, there are a growing number of barbers who work on-call. What does it mean to be a mobile barber? What are their primary responsibilities? Where to find them? In this blog, we will explain some key terms you should know about mobile barbering and how you can start a new career in it.
Career in Mobile Barbering: Key
Things You Need to Know about
While most barbers work in physical barbershops or hair salons, there are a growing number of barbers who work on-call. What does it mean to be a mobile barber? What are their primary responsibilities? Where to find them? In this blog, we will explain some key terms you should know about mobile barbering and how you can start a new career in it.
Top 4 Ways for Barbers to
Promote Themselves
Marketing is key. Knowing how to market yourself as a barber can be the difference between having 5 to 20 clients a day. If you are interested in boosting the number of your customers and furthering your advertising skills, read the list below with four ways to promote yourself as a barber.
Top 4 Ways for Barbers to
Promote Themselves
Marketing is key. Knowing how to market yourself as a barber can be the difference between having 5 to 20 clients a day. If you are interested in boosting the number of your customers and furthering your advertising skills, read the list below with four ways to promote yourself as a barber.
5 Tips for Social Media Content
Creating as a Barber
It is next to impossible to find someone who is not on social media today. More than just a tool for connection, social media is key helping barbers market themselves and promote their names and skills. If you want to up your barber game quickly, here are five tips on how to promote content online that you don't want to miss out on.
5 Tips for Social Media Content
Creating as a Barber
It is next to impossible to find someone who is not on social media today. More than just a tool for connection, social media is key helping barbers market themselves and promote their names and skills. If you want to up your barber game quickly, here are five tips on how to promote content online that you don't want to miss out on.
5 Best Haircuts for Men with
Early Hair Thinning
Losing your hair is never a good feeling, most men tend to feel self-conscious about it. Some men decide to completely shave off their heads or constantly wear a hat. One of the most common insecurities men face is hair thinning; for some men, it starts as early as in their 20s. The loss of confidence really starts to affect the way men do their hair and the types of hair cuts they get. Men start to worry about how they will be perceived by friends, family, and colleagues. Hair thinning should not be the cause of self distraughtness, and it should not limit men to have to continuously cover their heads. CADMEN Barbershop has compiled a list of the top 5 best haircuts for men experiencing early hair loss.
Google Business Profile for Barbershops: What to Fill In and What Clients Actually Search
Google Business Profile for Barbershops: What to Fill In and What Clients Actually Search
When someone types "barbershop near me" into Google, the businesses that appear in the map pack are not necessarily the best barbershops. They are the barbershops with the most complete and active Google Business Profiles. This is one of the highest-leverage, zero-cost marketing actions a barbershop owner can take: a fully optimized Google Business Profile costs nothing beyond the time to fill it in and keep it updated.
The Fields That Matter Most
Business name and category. Use your legal or operating business name, not a keyword-stuffed version. Google penalizes keyword stuffing in business names. The category "Barber Shop" should be your primary category; if you offer additional services (hair salon services, straight razor shaves), add secondary categories.
Address and service area. If clients come to you, set your exact address. If you are mobile or operate without a public-facing shopfront, you can hide the address and set a service area instead. Do not hide the address if clients visit you in person; location verification is important for map pack ranking.
Hours. Keep these accurate. Nothing costs a first-time client faster than showing up to a closed shop because the Google profile had wrong hours. Update holidays immediately.
Phone number and booking link. The phone number must be a direct line that is answered or has a voicemail. Add your online booking URL to the "Appointments" field if you have one; Google surfaces the booking link directly in search results for barbershops with it enabled.
Services section. List your specific services with descriptions and prices. "Fade haircut," "beard trim," "straight razor shave" as named services with prices helps Google understand what you offer and surface your profile for those specific searches. This section is underutilized by most barbershop profiles.
Photos. Profiles with recent photos receive significantly more clicks than profiles without them. Upload 10 to 20 photos at minimum: interior shop photos, before-and-after cuts (with client permission), the exterior for wayfinding, the barbers at work. Update with new photos at least monthly. Google tracks photo activity as a freshness signal.
Reviews
Review count and recency affect map pack ranking. A barbershop with 200 reviews from 3 years ago may rank below a shop with 50 recent reviews from the past 6 months. Request reviews consistently from satisfied clients. The most effective method: ask directly at the end of the service, then send a text or email with the direct Google review link. A consistent post-visit review request habit matters more than any single outreach campaign.
Frequently Asked Questions
How do I get my barbershop to appear on Google Maps?
Create and verify a Google Business Profile for your shop at business.google.com. After verification (typically by postcard to your business address), your shop appears in Google Maps and local search results. A complete profile with accurate information, regular photos, and a growing number of reviews improves how frequently and how prominently the profile appears in map pack results for relevant searches near your location.
5 Best Haircuts for Men with
Early Hair Thinning
Losing your hair is never a good feeling, most men tend to feel self-conscious about it. Some men decide to completely shave off their heads or constantly wear a hat. One of the most common insecurities men face is hair thinning; for some men, it starts as early as in their 20s. The loss of confidence really starts to affect the way men do their hair and the types of hair cuts they get. Men start to worry about how they will be perceived by friends, family, and colleagues. Hair thinning should not be the cause of self distraughtness, and it should not limit men to have to continuously cover their heads. CADMEN Barbershop has compiled a list of the top 5 best haircuts for men experiencing early hair loss.
For any request, please contact us at info@cadmen.ca